Five Italian Espresso Mural
MURAL DESIGN & EXECUTION
PROJECT OVERVIEW
Ceolin Design collaborated with Faema Canada to create a series of captivating murals for their flagship showroom, celebrating over six decades of rich coffee heritage.
CHALLENGES AND SOLUTIONS
The goal was to emphasize Faema's long-standing identity and Italian roots through art. We developed five murals that highlighted key elements of the brand's history, including a vintage logo and intricate mechanical drawings of a significant 1960s espresso machine model.
KEY FEATURES:
Impact on Sales and Engagement: The murals have actively contributed to increased sales and customer interest, as they help narrate the brand's story and underscore its market longevity and innovation.
Strategic Placement: Positioned prominently at the entrance of Faema’s flagship showroom, the murals serve as focal points for visitors, ensuring they engage with the brand’s history as soon as they enter.
Heritage Highlight: The murals are designed to showcase Faema Canada’s rich 60-year heritage and core brand identity.
IMPACT
The murals quickly became more than just decoration; they served as a storytelling tool used by the sales team to engage customers and enhance sales discussions. They have consistently facilitated deeper connections with clients, leading to increased sales and a stronger brand presence in the showroom.