Anthem Summer Jam ‘23
BRANDING, PRODUCT DESIGN & MANUFACTURING
PROJECT OVERVIEW
Ceolin Design was tasked with creating a vibrant and memorable merchandise line for Anthem Entertainment’s annual Summer Jam. This event celebrated the achievements of Anthem’s staff and music industry partners, marking a significant year with a special nod to nostalgia.
CHALLENGES AND SOLUTIONS
Faced with a tight production timeline of 3 weeks, our team efficiently designed and produced a line of merchandise that resonated with the event's theme. The collection included neon-inspired graphic t-shirts and embroidered trucker hats, paying tribute to Anthem's rich history with logos from the 1970s and 1980s.
KEY FEATURES:
Custom Merchandise: Designed to evoke the retro flair of the 1980s with neon graphics, alongside 1970s-inspired embroidered logos on trucker hats.
Quick Turnaround: Rapid design and production phases to meet the event deadline without compromising on quality.
High Demand: The merchandise became a highlight of the event, selling out quickly and generating buzz among attendees.
IMPACT
The Anthem Summer Jam was a resounding success, with the merchandise line becoming the talk of the party. The products sold out rapidly, indicating strong engagement and a deep connection with the brand’s heritage. Attendees expressed a keen interest in seeing similar items in future events, reflecting the success of the designs in capturing the spirit of the occasion.