Faema x Collecting Cars
PRODUCT DESIGN & MANUFACTURING
PROJECT OVERVIEW
The event aimed to elevate the traditional cars and coffee concept by integrating elements of Italian culture and sports car excellence, enhancing brand visibility and engagement for both companies.
CHALLENGES AND SOLUTIONS
The primary challenge was to create an environment that was both premium and approachable, complementing the exquisite vehicles on display without overpowering them. Ceolin Design skillfully balanced these elements, managing also the high demand for uniquely themed merchandise.
KEY FEATURES:
Concept Innovation: Create a seamless blend of culture and luxury.
Merchandising: Designed and distributed tasteful, vintage-logoed merchandise.
Enhanced Engagement: The event revitalized conventional cars and coffee gatherings by introducing gourmet food and strategically displayed cars.
IMPACT
The event surpassed expectations, driving substantial brand engagement and garnering rave reviews. It established a new standard for Nike's audience interactions, showcasing Ceolin Design's skill in blending imaginative concepts with flawless execution. The strategic design and branding elements honored the Air Force 1 heritage while markedly enhancing customer engagement and sales.